Scenario 1:
It was a sweltering Tuesday afternoon, 2.00pm to be precise. MoneyWise had gone to keep an open- ended but highly coded appointment with one of Nigeria's youngest billionaires in his office located on the last floor of the 10- story building somewhere in Central Lagos . This happens to be one of his several prime properties scattered in different parts of Nigeria.
The rule of the game was simple enough but well defined in advance: "Come into either my office or my house at any time and make your observations”. That particular afternoon, the second in three weeks, Moneywise was in the company of a young millionaire who has successfully broken into the highly protected circle of the billionaires club in Nigeria. At exactly 2.30 p.m, he sauntered into the office with a medium- sized black leather bag, smartly dressed in a dark suit and a white shirt without a tie. He simply waved to a couple of his visitors waiting at the sparsely furnished reception and moved on briskly into his office, not too far from the point. In about five minutes, his secretary, a very smart lady by all standards, stacked all the files containing documents meant for his attention and dashed to his office for briefing. In another twenty minutes, two of his male personal assistants went in along with two of the visitors at the reception. In about 10 minutes, through short but probing questions, he had managed to obtain what could be considered vital information on the state of his businesses which span construction, hospitality, and legal practice, among others.
One of the visitors had come to finalise a deal with the billionaire running into billions of naira. After his PA's had left, he requested that his visitors allow him to take a nap, which lasted about 15 minutes on his chair. His visitors were still around. In less than 10 minutes, he was through with his visitors, having perused and approved all the necessary proposals on his desk. He then moved around the offices, asked few questions from his staff and threw some little banter at them to enliven the environment. At that stage Moneywise left for Ikeja for another “see-it-to-believe-moment” at one his multi billion naira construction projects which is nearing completion. Surprisingly and without planning it, about one and half hour later a black Chevrolet Jeep entered into the construction site and the occupant happened to be our billionaire host. He exchanged greetings and disappeared in less than twenty minutes. Moneywise learnt later that he was actually on his way to Abuja to catch a high level appointment . He flew in his private plane.
Scenario 2:
It was exactly 1.15 am that Thursday. The venue was an exclusive bar located in Victoria Island and patronised only, by the affluent. In trickles they walked in quietly -all casually dressed-and in most cases without partners. There was so much excitement in the air. Most of the personalities that came in that early morning are known faces making big waves in the Nigeria's investment circles. At exactly 2.a.m, one influential Nigerian you cannot ignore, a billionaire publisher, came into the scene. The environment became charged with his presence. He moved briskly from corner to corner exchanging loud banters with virtually everybody in the bar. It was a fun- filled morning. Interestingly while the banters were on, mega deals running into billions of naira were also being discussed freely and in most cases sealed.
The MONEYWISE escort volunteers an insight: "That is the way it is. Most deals that cannot be discussed formally in the office setting are sealed here in less than few minutes. This is like a virtual but highly restricted club. You cannot get in if you don't know the code".
Background
The guided visits by MONEYWISE to the offices, homes and frequently visited joints and relaxation spots of Nigeria's affluent are some of the strategies employed to execute one of the most challenging project ever launched by the company since its inception four years ago.
It started with just a question from a Moneywise analyst about three months ago in one of the company's combined Boards of Analysts and Editors meeting:"Who is a billionaire in Nigeria?" The question appeared simple, initially, but it turned out a most difficult puzzle to unravel. After about three hours of clueless discussion and brainstorming , it was then unanimously decided that Moneywise should launch a project titled :"In Search of the Nigerian Billionaire''. The pan-Nigerian project which started two months ago has involved Moneywwise editors , analysts and satellite directors breaking into the highly restricted network of the Nigerian affluent using whatever means to unravel few puzzles:
* Who is the Nigerian billionaire?
* What do the Nigerian billionaires have in common?
* How did they make their money?
* How can an 'outsider' get into the club?
We reckoned that the project would probably take a year or more to conclude, but Monyewise just decided to serve you the background notes and insights generated in the first six weeks of this challenging but seemingly elusive search. We do not have a clue on what the conclusion would be and we have decided to be flexible enough to accommodate any suggestions and insight along the line that might help in the search.
In this very first of a 'Pride of Moneywise' series on Nigeria's wealthy citizens, we provide you with a researched analysis into the world of the rich and wealthy entrepreneurs the country has to offer. The ultimate goal is to begin the compilation of the Nigeria's Moneywise Billionaire List, a project that may take more than a year to completely verify and subject to the scrutiny of the public.The searchlight is on and few Nigerians who could fit into our definitions are being tacked. In this edition therefore, we lay the background thinking into how and why these individuals stand shoulders above the rest.
The JourneyNot too long ago, to be fabulously rich in Africa could mean just one thing - unrestricted access by an individual to plunder the National Treasury. In that light , the obscene wealth acquired by dictators like Nigeria's Abacha, and a few other maximum rulers easily propelled them, albeit undeservedly, into the ranks of the world's Ultra-Rich.
While there are still a sizable number of individuals and leaders in Africa who amass wealth illegally, being wealthy in recent times has come to be associated with accumulating wealth built on entrepreneurship, innovation, hardwork, calculated risk and all other positive and replicable attributes and wealth building principles. Being wealthy no longer means boasting a hefty bank account ; but generating wealth to service the rest of the society. One of the billionaires we had a chat with said: " You can not claim to be truly rich if many other less privileged people cannot trace their successes to your own success. I consider my self wealthy when I can see within my surrounding people who can attribute their own success stories to my helping hands. That is what I consider being wealthy or being a millionaire or billionaire or whichever name you chose to call the wealthy".
In a recently published edition of Forbes, the American Business Magazine, two Africans joined the hallowed ranks of the 450 richest people on the planet.
Rubbing shoulders with billionaires such as Bill Gates Runner-Up Larry Ellison, King Faud amongst others are Onis Sawiris and Nicky Oppenheimer. From the two extremes of the continent Egypt and South Africa respectively, they are worth a combined US$ 4.9 Billion.
Nicky Oppenheimer is the patriarch of the Oppenheimer Family, owners of the De Beers diamond empire in South Africa. With a dominant position in diamond production and marketing around the world, the Oppenheimer family have acquired wealth estimated at £2.8 Billion.
Onis Sawiris heads the Egyptian construction conglomerate Orascom. The group has diversified in to Mobile Telecoms throughout Africa and the Middle East, as well as Tourism in his home market of Egypt. These ventures have netted the family US$2.1 Billion.
Compared to other continents Africa is severely poorly represented, partly reflecting the failure of Governments across the continent to put their economies on a path of sustainable growth and unshackle them from the iron grip of the State. However as most Africans will point out the lack of billionaires is the least of the continents problems.
Here in Nigeria, we have a group of people who are referred to as billionaires because of their relative wealth compared to the norm or average, yet cannot be equated with the world's league of billionaires.These individuals whom Moneywise intends to feature, however, remain heroes to the rest of us because their wealth was derived largely outside of government patronage.
These individuals have, against all odds, built a financial base of sustainable wealth outside the usual 'tag' associated with Nigeria's wealthy few - 419, scams, scandals, inflated contracts, failed projects, insurance scams, credit card frauds, and government patronage to mention a few of the ill-gotten sources of wealth. They are, to all intents, role models for making, managing and multiplying wealth.
So, who is the average Nigerian billionaire? Can you identify one if you see him or her? Does he eat expensive meals or fast food? Does he drive latest-in-town cars, take expensive vacations, throws lavish parties, invests in designer clothes and perfumes,
Or does he resole his shoes, turn off the air conditioning when he leaves the house, treats his clothes with respect, constantly thinks about a need in the society he/she wants to meet and spend a lot of time at home with close friends and family?
Through interviews, visits and survey responses from a number of our growing band of billionaires, you would be surprised about the type of people that genuine billionaires really are. In most cases, you are likely to discover that they are entrepreneurs who make their money in the quietest way and only publicise themselves strategically when the need arises.
The COMMON DENOMINATORSOne of the most exciting aspects of the Moneywise search is the discovery that certain traits run through these billionaires like a thread. Some of their characteristics worthy of being highlighted include:
Thriving in adversity :
Gleaning from the stories of the billionaires under the Moneywise searchlight and as told by themselves in most cases, there is every reason to co conclude that they all seem to thrive in adversity or better worded , they have developed internal anchor that can sustain them when the storms of life knock.
Most of the self made billionaires featured have surmounted one shortcoming or the other. What qualifies them into the wealth club is their ability to constantly re-invent themselves to maximise or/and exploit opportunities which life presents them. A few have been known to go ahead and create the circumstances and situations that provide the wealth opportunity.
As one of them put it in a background chat with Moneywise: " Great souls are made through trials and difficulties . Real crown of life hardly comes towards an individual until he has gone through some fire'. What is however interesting is that most of them believe that inside what look like challenges are banquet of incredible opportunities. They have trained their mind to constantly ask for 'these seeds of benefits' in times of difficulties.
Sensitivity to business opportunities:
Most of Nigeria's wealthy people we have tracked so far have some uncanny ability to sniff business opportunities from afar. Such opportunities usually don't make sense to people around when they are being appropriated.
Creativity/Innovation:Most of the Moneywise Billionaires are incredibly creative and can spurn out wealth out of anything and any circumstances.
Belief in the Invisible: Moneywise search also revealed that some of the Nigerian billionaires believe in the power of divine intervention in the affairs of men. They believe that with divine backing there is nothing under the sun that can not be achieved.
Using other people's money:
Most the billionaires being tracked by Moneywise believe that to make real money you have to learn how to leverage other people's money. They have a common belief that there is nothing wrong in borrowing money. What is wrong is not using borrowed money for regenerative purposes .
Taking risk and relying on intuition:
One thing that most of the billionaires being tracked by Moneywise have in common is that they take quite a lot risks and in most cases such risks, though calculated are propelled by what most of them describe variously as 'gut's feeling', 'intuition', and sixth sense.
Networking:Without exception all the billionaires being tracked by Moneywise are master networkers. They have developed the habit of extracting value and money from every interactions they initiate or that are tossed on them. Most of them network in the most unusual hours and they are found in joints where some of them sneak in and out sealing mega deals at the speed of light. Moneywise encountered few of the billionaires at pubs like Cigar bar, Robert, Marco polo and few other choice rendezvous located mostly in Victoria Island and Ikoyi. As our millionaire escort puts it: "it is like a virtual club; if you don't belong to the class, you cannot break in'. Popular faces at these ‘relaxation points’ include Tony Elemelu of STB/UBA, Oboden Ibru of Oceanic Bank, Obaigbena, and many others.
Heart in the business: Moneywise search also revealed that most of the billionaires especially those among them who are entrepreneurs personally supervise the running of their businesses. They do not consider any detail too trivial to ignore. For instance, those who are close to Otunba Mike Adenuga say: "You cannot sneak into Adenuga's business empire without passing through him". People say he personally recruits every staff that comes into the business and this system appears to have worked incredibly for him.
Reading:
Many of the billionaires under the radar of Moneywise read voraciously and speedily implement nuggets they pick from whatever materials they are studying. Elumelu, for instance, does not hide his admiration for Jack Welch book. He was said to have brought several copies of Jack Welch book: What I learnt Leading great Company and Great People and given to his key managers to digest. Nuggets picked from the book are said to have influenced the management principles being practised by Elumelu. Those who are close to Alhaji Aliko Dangote also say he is a compulsive reader who is keen on quickly implementing whatever he learns from a book . "It is not uncommon to see Aliko getting all his managers together in a retreat to dissect a book and map out to implement the nuggets picked from them", a close watcher of the business man told Moneywise.
The paradox
While income per person grew at 3.3% a year between1956 to 1966, the average figure has been below 0.02% in the whole period since the 1973 oil price rise. In fact, despite the over $225 billion estimated earnings in about 30 years of oil exports, the average per capita income today of around $290 is no higher than what existed before the oil boom, though in the early 1980s, it reached $1,000. Available statistics indicate that about half of the population live below the poverty line and most of the 'quality of life' indices are pointing downwards. It appears ironic that in a country with such an array of rich people, the majority cannot access basic decent living standards.
If that were to be true, why should anyone bother about the rich list? Why should we bother?
If you have been following our series on 'The Richest Man in Babylon' published in the SUN newspapers, you will realise why it is important to study the rich as a basis for understanding what sets them apart from the rest. If not for any other worthwhile reason, perhaps to satisfy your curiosity that they are 'flesh and blood' like you. To know why things are the way it is with you and why you need to take action today to elevate your lot.
Hitherto, the rich and mightY did not see any economic justification (and perhaps rightly so) in increasing their wealth (a key task of the wealthy) by investing in production, service and works in Nigeria. The figures simply did not add up. More so, the country was pre-occupied with a scramble for access to oil (and increasingly, gas) money and how much can be taken out to more investment friendly environments to multiply wealth. It is ignorance to assume that any one would have invested in an environment that was so insecure; the return would most certainly give a negative yield.
Thus, most members of the class of millionaires and billionaires created at this time did not have their foundations in enterprise locally. Money made through whatever means simply got siphoned off via different ways. When that was not forthcoming, we simply invented scams that helped create today's 419 culture.
At the height of this madness, an unpublished government inquiry report estimated that at least 7% of oil production revenue simply "disappeared" from official coffers. Up till now, no formal explanation has been provided for the government inquiry report, which, in 1994, claimed that we could not trace the whereabouts of $12.2 billion, largely received in extra oil income during the 1991 Gulf War. The London Times reported that Western diplomats estimate that, since the early 1970s, Nigerian leaders have amassed personal fortunes totaling $217 billion in foreign, mainly Swiss and Lebanese, banks. Nigeria during this period meanwhile accumulated about $37 billion foreign debt which was only recently paid off by the present administration. The Times estimated that a former head of state, Abacha, accumulated $5.8 billion during his nearly five years in power. The government of President Olusegun Obasanjo has recovered only a small fraction of it.
Damning enough, this older generation of leaders benefited from the brief oil boom Nigeria. They enjoyed free education; free health care, moderately good standard of living, strong economy, etc. The only legacy to wealth they have left behind for the present generation is predicated on wealth through swindles, 419, scams, thuggery, violence and chaos. There has never been a more pressing need to begin to x-ray the lives of the rich and wealthy. This exercise, we hope, should help bring about.
for the full report and case studies including Jim OVIA, Jimoh IBRAHIM, Cecilia IBRU, Wale BABALAKIN, Tony ELUMELU, Kase LAWAL and Nduka OBAIGBENA...turn to the Moneywise Weekly Newspaper Edition 23.